DENOVO源自拉丁文的DE NOVO [ di: 'nəʊvəʊ ] ,有著「重新」與「重生」之意,創辦人Antonio Piredda曾任歐洲勞力士等頂級手錶品牌的代理商,以多年豐富的經驗人脈與閱錶無數的眼光,找到最好的義大利設計團隊,打造出瑞士血統的ALLY DENOVO愛里德諾芙,他的想法簡單,只是希望「一隻好錶應該是人人都可負擔的奢華。」
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