TOKYO UNDERGROUND TENNIS CLUB

https://bpproducts.thebase.in

TOKYO UNDERGROUND TENNIS CLUB is an apparel brand created and distributed by Takefumi Sato known for the main tennis commentator for the ATP and WTA World Tours at their tennis matches broadcast on GAORA, a sports cable channel in Japan. Takefumi has also been a professional tennis coach for over ten years, and visited many different places around the world, working with his contracted professional tennis players taking part in world tennis tournaments. With Takefumi's great enthusiasm about tennis and fashion, he designs and makes clothes decorated with the visual motifs of tennis items by applying creative ideas through extensive knowledge obtained by visiting many different places, meeting many kinds of people, seeing a variety of valuable fashion items, being exposed to diverse cultures, listening to various genres of music and learning the diversification of values among people around the world. Creating clothes that he wants to wear not only for tennis but for everyday wear as well is the key concept of TOKYO UNDERGROUND TENNIS CLUB. One of the logos for TOKYO UNDERGROUND TENNIS CLUB features a skull with two tennis rackets crossed. The logo looks universally recognizable in the apparel market, but it is one of a kind. Contrary to the common classic clothing style for tennis, the clothing of TOKYO UNDERGROUND TENNIS CLUB provides shadowy underground atmosphere. TOKYO UNDERGROUND TENNIS CLUB drives the continuous evolution of the tennis industry by introducing the new style of clothing for tennis.GAORAにてATPツアー,WTAの解説者でもある佐藤武文がデザイン、ディレクションを務めるアパレルライン。現在もプロ選手のツアーコーチとして世界各地へ１０年以上経験し、そこで経験した様々なテニス、モノ、場所、人、カルチャー、音楽、価値観をアウトプットする場として自身の服好きも高じてテニスをモチーフにしたストリートでも着られる服、自分が着たいとモノを作る事がテーマ。その中でスカルとクロスラケットのありそうでなかったロゴをデザインし、TOKYO UNDERGROUND TENNIS CLUBという架空のテニスクラブとして設定し、テニスのイメージとは対極な、ブラック、アンダーグラウンドな独自のイメージを追求する。テニス=トラディショナルという概念を再定義する。

Keywords: TUTC,TOKYO UNDERGROUND TENNIS CLUB,スカル　クロスラケット

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Country: Japan (JP)

Currency : JPY

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Platform: BASE

Technologies used: Criteo, Facebook Pixel, Google Ads Pixel, Google Adsense, Google Analytics, Google Optimize, Google Tag Manager, New Relic, TikTok Pixel

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