upcraft is an innovative upcycling brand that transforms high quality surplus materials from diverse industries into stylish design accessories. The brand will appeal to lovers of tasteful minimalism and craftsmanship. The founders of upcraft, Sabine Kohloeffel and Michael Speichert, met while studying Communication Design in the south of Germany at a beautiful place called Lake Constance. Soon both realized that they had a shared passion for clean, simple and elegant designs, along with a mutual desire to use ethical creativity in response to environmental concerns. They then decided to fashion a brand where design and excellence would be paramount, whilst using quality materials that would otherwise be discarded. 100% upcycling upcraft products are created with 100% upcycled materials. To help reduce the amount of industrial waste, upcraft utilizes off-cuts sourced from top quality manufacturers. These include fabrics from a superior Swiss tailoring company and textiles from a reputable German soft-furnishing producer. Unlike many other upcycling labels, most of these materials are brand new and are simply the remainders from the cutting process, which would otherwise be discarded. sustainable production The amount of waste that is produced by many modern industries is senseless. Nowadays it is more important than ever that companies and individuals are encouraged to take responsibility for conserving resources and safeguarding the environment. At upcraft, all parts of the production process respect the principles of sustainability. The design of an upcraft bag, for example, is kept simple and minimalistic, maintaining style, whilst generating little waste. For us at upcraft, ‘sustainable production’ means focusing on the welfare of the environment – rather than the economy. made in germany upcraft signifies quality and design. Created by the German designers, Sabine Kohloeffel and Michael Speichert, all of our products are handcrafted in a small creative studio in the south of Germany. To enable upcraft to ensure the highest quality of the products, as well as the design, every step of the process – from the selection of the fabrics to the screen-printed labels – is overseen by the designer duo.
Category: Apparel
Country: Germany (DE)
Platform: WooCommerce
Technologies used: Google Analytics, Vimeo, Yoast
Signup for Free. No Credit Card required.Suitable for marketing agencies, app developers and new business ideas.
No credit card required.