Many companies think they care about their customers. The cruel reality is that they don’t. As competition increases in the eCommerce landscape, more and more companies wake up to the reality that they need to monitor what matters: Customer Lifetime value. CLV is the sure path to profitability in eCommerce.
Keywords: CLV, customer lifetime value, LTV, Customer Value Optimization, CVO, RFM, customer segmentation
Platform: Custom Cart
Technologies used: Facebook Pixel, Google Ads Pixel, Google Adsense, Google Analytics, Google Tag Manager, Hotjar, Instapage, LinkedIn Insight Tag, Snowplow, Twitter Pixel, Vimeo
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