MyLeadFox

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Ecommerce stores in Iceland

5,283 live stores, as of .

Iceland has 5,283 live ecommerce stores in the MyLeadFox dataset, making it the 72nd largest of the 140 markets tracked.

WooCommerce leads with 33.1% of identified storefronts, ahead of Shopify at 29.1%. WooCommerce leads 118 of the 140 countries measured.

Store platforms used in Iceland

Each platform below has its own breakdown page.

WooCommerce in Iceland

1,750 stores

  • Vesturröstvesturrost.is
  • Hókus Pókushokuspokus.is
  • K. Þorsteinsson & Cokth.is
  • John Lindsay ehf.lindsay.is
  • HÁRVÖRURmiomio.is
  • Húnarhunar.is
  • Óskaböndoskabond.is
  • Tískuverslun.istiskuverslun.is
  • Vorhúsvorhus.is
  • Heitir pottar fyrir íslenskar aðstæður, íslensk hönnun og framleiðslatrefjar.is

Shopify in Iceland

1,538 stores

  • bokin.isbokin.is
  • Vikurbasarvikurbasar.is
  • Søstrene Grene á Íslandisostrenegrene.is
  • Fotomax.isfotomax.is
  • Riteil Verslunriteil.is
  • Dalberg.isdalberg.is
  • ginatricot.isginatricot.is
  • Allt í kökualltikoku.is
  • Venusvenusverslun.is
  • Curvy & Stoutcurvy.is

What the data shows about Iceland

Platform mix

  • WooCommerce1,75033.1%
  • Shopify1,53829.1%
  • Custom99318.8%
  • Wix4007.6%
  • Squarespace2845.4%
  • Magento400.8%

Measured across 5,281 stores.

Storefront languages

  • English (EN)2,89154.7%
  • Icelandic (IS)2,31943.9%
  • Spanish (ES)120.2%
  • German (DE)90.2%
  • Polish (PL)70.1%

Measured across 5,283 stores.

Reachability

  • Publish a contact email71.4%

    3,731 of 5,228 measured

  • Have a social presence67.9%

    3,548 of 5,228 measured

  • Run a multilingual storefront15.0%

    785 of 5,228 measured

Site performance

62
Performance
92
SEO
91
Accessibility

Median Lighthouse mobile scores across 4,044 tested stores.

Where stores are based

  • Reykjavík85543.8%
  • Kópavogur1728.8%
  • Reykjavik1276.5%
  • Hafnarfjörður1256.4%
  • Garðabær964.9%
  • Akureyri854.4%
  • Selfoss562.9%
  • Mosfellsbær542.8%

Measured across 1,954 stores.

Currencies charged

  • ISK2,86880.9%
  • USD47613.4%
  • EUR1434.0%
  • GBP320.9%

Measured across 3,546 stores.

Most-used themes

  • Dawn1785.4%
  • astra1765.3%
  • hello-elementor1634.9%
  • flatsome1494.5%
  • Divi1183.6%
  • Debut1053.2%

Measured across 3,311 stores.

Largest catalogues in Iceland

#StorePlatformLocationProducts
1bokin.isbokin.isShopifyReykjavík25,000+
2Vikurbasarvikurbasar.isShopifyKeflavik25,000+
3Søstrene Grene á Íslandisostrenegrene.isShopifyKopavogur18,484
4Fotomax.isfotomax.isShopifyReykjavík16,685
5Riteil Verslunriteil.isShopifyKópavogur12,080
6Dalberg.isdalberg.isShopify—11,550
7ginatricot.isginatricot.isShopifyKópavogi10,633
8Allt í kökualltikoku.isShopifyKópavogur10,462
9Venusvenusverslun.isShopifySelfoss8,105
10Curvy & Stoutcurvy.isShopifyReykjavík7,731

The 10 largest catalogues of 5,283 stores. Ordered by catalogue size. Not a popularity ranking — the dataset holds no traffic or revenue figure.

Browse other countries

Neighbouring markets, comparable markets, and the two largest overall.

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Common questions about ecommerce in Iceland

How many ecommerce stores are there in Iceland?

5,283 live ecommerce stores in Iceland are tracked in the MyLeadFox dataset, making it the 72nd largest of 140 markets measured.

How many WooCommerce stores are there in Iceland?

1,750 WooCommerce stores in Iceland are tracked in the dataset.

How many Shopify stores are there in Iceland?

1,538 Shopify stores in Iceland are tracked in the dataset.

Which ecommerce platform is most used in Iceland?

WooCommerce, on 33.1% of stores whose platform could be identified, ahead of Shopify at 29.1%.

How many Iceland ecommerce stores publish a contact email?

71.4% of Iceland stores where the field was measured publish a contact email, against a 75.3% median across all countries measured.

How fast are ecommerce sites in Iceland?

The median mobile Lighthouse performance score for Iceland stores is 62, against a 59 median across the 139 countries with enough measured stores to score.

Filter stores in Iceland by 100 fields

Everything on this page is one saved filter in the app — plus email, phone, apps and plugins, themes and revenue signals.