MyLeadFox

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Ecommerce stores in Iceland

3,361 live stores, as of 14 August 2026.

Iceland has 3,361 live ecommerce stores in the MyLeadFox dataset, making it the 70th largest of the 110 markets tracked.

WooCommerce leads with 35.8% of identified storefronts, ahead of Shopify at 35.4%. WooCommerce leads 71 of the 110 countries measured.

Store platforms used in Iceland

Each platform below has its own breakdown page.

WooCommerce in Iceland

1,203 stores

  • Vesturröstvesturrost.is
  • Hókus Pókushokuspokus.is
  • K. Þorsteinsson & Cokth.is
  • John Lindsay ehf.lindsay.is
  • HÁRVÖRURmiomio.is
All WooCommerce stores in Iceland →WooCommerce worldwide

Shopify in Iceland

1,190 stores

  • bokin.isbokin.is
  • Vikurbasarvikurbasar.is
  • Søstrene Grene á Íslandisostrenegrene.is
  • Fotomax.isfotomax.is
  • Riteil Verslunriteil.is
All Shopify stores in Iceland →Shopify worldwide

What the data shows about Iceland

Platform mix

  • WooCommerce1,20335.8%
  • Shopify1,19035.4%
  • Custom47314.1%
  • Wix1865.5%
  • WordPress962.9%
  • Squarespace341.0%

Measured across 3,359 stores.

Storefront languages

  • English (EN)1,69750.5%
  • Icelandic (IS)1,62648.4%
  • German (DE)80.2%
  • Polish (PL)40.1%
  • Arabic (AR)30.1%

Measured across 3,361 stores.

Reachability

  • Publish a contact email70.4%

    2,327 of 3,306 measured

  • Have a social presence67.8%

    2,241 of 3,306 measured

  • Run a multilingual storefront13.8%

    455 of 3,306 measured

Site performance

63
Performance
92
SEO
90
Accessibility

Median Lighthouse mobile scores across 2,797 tested stores.

Where stores are based

  • Reykjavík44139.0%
  • Reykjavik11410.1%
  • Kópavogur1018.9%
  • Hafnarfjörður696.1%
  • Garðabær544.8%
  • Akureyri524.6%
  • Selfoss332.9%
  • Mosfellsbær312.7%

Measured across 1,130 stores.

Currencies charged

  • ISK1,13990.0%
  • USD755.9%
  • EUR413.2%
  • GBP40.3%

Measured across 1,266 stores.

Most-used themes

  • Dawn1305.2%
  • astra1245.0%
  • flatsome1214.9%
  • hello-elementor1184.7%
  • Debut1054.2%
  • Divi973.9%

Measured across 2,487 stores.

Largest catalogues in Iceland

StoreLocationProducts
bokin.isbokin.isReykjavík25,001
Vikurbasarvikurbasar.isKeflavik25,001
Søstrene Grene á Íslandisostrenegrene.isKopavogur18,484
Fotomax.isfotomax.isReykjavík16,685
Riteil Verslunriteil.isKópavogur12,080

Ordered by catalogue size. Not a popularity ranking — the dataset holds no traffic or revenue figure.

Browse other countries

Neighbouring markets, comparable markets, and the two largest overall.

Sort
7 countries
United States1,281,396 storesUnited Kingdom364,395 storesGermany267,683 storesFrance196,374 storesSpain179,328 storesSri Lanka3,362 storesBosnia and Herzegovina2,541 stores

← All countries in the directory

Common questions about ecommerce in Iceland

How many ecommerce stores are there in Iceland?

3,361 live ecommerce stores in Iceland are tracked in the MyLeadFox dataset, making it the 70th largest of 110 markets measured.

How many WooCommerce stores are there in Iceland?

1,203 WooCommerce stores in Iceland are tracked in the dataset.

How many Shopify stores are there in Iceland?

1,190 Shopify stores in Iceland are tracked in the dataset.

Which ecommerce platform is most used in Iceland?

WooCommerce, on 35.8% of stores whose platform could be identified, ahead of Shopify at 35.4%.

How many Iceland ecommerce stores publish a contact email?

70.4% of Iceland stores where the field was measured publish a contact email, against a 74.4% median across all countries measured.

How fast are ecommerce sites in Iceland?

The median mobile Lighthouse performance score for Iceland stores is 63, against a 59 median across the 110 countries with enough measured stores to score.

Filter stores in Iceland by 98 fields

Everything on this page is one saved filter in the app — plus email, phone, apps, themes and revenue signals.

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