Directory
Ecommerce platforms by country
34 platforms measured across 140 countries. Figures as of .
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Worldwide store counts. Each platform has a country-by-country breakdown.
Common questions
Which ecommerce platform has the most stores?
WooCommerce, with 3,215,040 live stores in the dataset, ahead of Shopify at 1,811,732.
How many ecommerce platforms are tracked?
34 named platforms across 140 countries. Stores with no detectable platform are excluded rather than grouped into a catch-all.
Which platform is available in the most countries?
WooCommerce, which clears the reporting threshold in 88 of the 140 countries measured.
Two different totals, and why they differ
Each platform page shows a worldwide store count and a tracked count. The worldwide figure covers every live store on that platform in the dataset. The tracked figure covers only the countries large enough to have their own page, so it is always the smaller of the two.
Wix, for example, has 701,979 stores worldwide but 580,450 across the 45 countries where it clears the reporting threshold. Percentages on a platform page describe the tracked population, because that is what they were measured across.
