Statistics
Tracking pixels used by online stores
Online stores where each tracking pixel or tag was detected, as of .
Stores per tracking pixel
| Pixel or tag | Stores | Share | Bar |
|---|---|---|---|
| Google Analytics | 3,484,914 | 26.3% | |
| Google Tag Manager | 2,497,398 | 18.9% | |
| 1,753,125 | 13.2% | ||
| Microsoft Clarity | 340,503 | 2.6% | |
| TikTok | 228,616 | 1.7% | |
| Hotjar | 137,757 | 1% | |
| 125,467 | 0.9% | ||
| Klaviyo | 55,547 | 0.4% | |
| Snapchat | 28,174 | 0.2% | |
| 26,231 | 0.2% |
Share of all 13,236,920 stores we hold. A store can use several, so the shares add up to more than 100%.
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