Statistics
Tracking pixels used by online stores
Online stores where each tracking pixel or tag was detected, as of .
Stores per tracking pixel
| Pixel or tag | Stores | Share | Bar |
|---|---|---|---|
| Google Analytics | 3,446,539 | 26.2% | |
| Google Tag Manager | 2,464,734 | 18.8% | |
| 1,729,015 | 13.2% | ||
| Microsoft Clarity | 336,023 | 2.6% | |
| TikTok | 227,209 | 1.7% | |
| Hotjar | 136,878 | 1% | |
| 119,046 | 0.9% | ||
| Klaviyo | 51,992 | 0.4% | |
| Snapchat | 28,096 | 0.2% | |
| 21,715 | 0.2% |
Share of all 13,138,492 stores we hold. A store can use several, so the shares add up to more than 100%.
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