Use cases
Twelve industries, twelve different queries
Each of these maps to a filter set you can build in the product. Where a use case depends on a field with partial coverage, the page says so.
Shopify apps
Find the shops that need your Shopify app, and the ones already paying a competitor
The Shopify app store rewards installs, but organic discovery flattens out fast. The shops that would benefit most from your app are invisible to you, and the ones already paying a competitor, which is the easiest switch conversation you will ever have, are indistinguishable from the rest.
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Agencies
Pitch e-commerce clients with the audit already done
Agency outreach fails because it is generic. "We build great e-commerce sites" is indistinguishable from every other agency email. What converts is arriving with a specific, verifiable problem the prospect did not know they had.
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Logistics
Find merchants whose shipping is about to become their bottleneck
The best fulfilment prospect is a merchant just past the point where shipping from a garage stops working. That moment is invisible from the outside: until you look at catalogue size, international reach and shipping terms together.
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Payments
Target merchants by currency, market and cross-border complexity
Merchant acquisition is a volume game with a targeting problem. The merchants worth winning are the ones with cross-border complexity: multiple currencies, international shipping, a mismatch between where they are and what they charge in.
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SaaS
Find the accounts already paying for tools next to yours
Firmographic targeting by headcount, industry and revenue band is a weak predictor for e-commerce SaaS. What predicts a purchase is the stack a merchant already runs, and that is invisible in a standard company database.
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Research
Size a market from the actual population, not a sample
E-commerce market sizing usually rests on a survey of a few thousand merchants extrapolated to a continent. The error bars are enormous and the segmentation is coarse.
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Wholesale
Find retailers who could stock your product
Wholesale expansion means finding independent retailers who already sell adjacent products to the right audience. Trade shows and directories cover a fraction, and the fraction skews to whoever paid for a stand.
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SEO
Find shops with SEO problems you can prove in one screenshot
SEO pitches are hard to make concrete quickly. By the time you have audited a prospect manually you have spent an hour on someone who may never reply.
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Recruitment
Find e-commerce companies growing fast enough to be hiring
Job boards tell you about a vacancy after it is posted, when you are competing with every other agency. The advantage is in reaching the company shortly before the requirement becomes a posting.
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Investment
Source and screen e-commerce acquisition targets
Proprietary deal flow in e-commerce means finding businesses that are not for sale yet. Brokered listings are competitive by definition and priced accordingly.
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Hosting
Find merchants whose storefront is measurably too slow
Selling infrastructure means proving a problem the merchant cannot see. Everyone believes their site is fast enough until someone shows them a number.
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Outreach
Build outreach lists that protect your sender reputation
A bought list with a 30% bounce rate does not just waste a campaign: it damages the sending domain in a way that takes months to repair, and it is invisible until the damage is done.
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