Use cases
Twelve industries, twelve different queries
Each of these maps to a filter set you can build in the product. Where a use case depends on a field with partial coverage, the page says so.
Shopify apps
Find the shops that need your Shopify app, and the ones already paying a competitor
The Shopify app store rewards installs, but organic discovery flattens out fast. The shops that would benefit most from your app are invisible to you, and the ones already paying a competitor, which is the easiest switch conversation you will ever have, are indistinguishable from the rest. But every one of those shops publishes its stack on its own storefront, in public. The problem was never secrecy. It was that nobody can read every storefront by hand.
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Agencies
Pitch e-commerce clients with the audit already done
Agency outreach fails because it is generic. "We build great e-commerce sites" is indistinguishable from every other agency email, and the prospect has already deleted four of them this week. What converts is arriving with a specific, verifiable problem they did not know they had. But that means knowing something real about their shop before you write the first line, and that is the part nobody has time to do by hand.
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Logistics
Find merchants whose shipping is about to become their bottleneck
The best fulfilment prospect is a merchant just past the point where shipping from a garage stops working. That moment is invisible from the outside: until you look at catalogue size, international reach and shipping terms together. But the signals are all public. They only mean anything when you read them together rather than one at a time.
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Payments
Target merchants by currency, market and cross-border complexity
Merchant acquisition is a volume game with a targeting problem. The merchants worth winning are the ones with cross-border complexity: multiple currencies, international shipping, a mismatch between where they are and what they charge in. But international is not a box a merchant ticks, and the shops that look most global on the homepage are often the simplest underneath.
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SaaS
Find the accounts already paying for tools next to yours
Firmographic targeting by headcount, industry and revenue band is a weak predictor for e-commerce SaaS. What predicts a purchase is the stack a merchant already runs, and that is invisible in a standard company database. But the stack is not private. Every shop that runs it renders it into its own storefront.
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Research
Size a market from the actual population, not a sample
E-commerce market sizing usually rests on a survey of a few thousand merchants extrapolated to a continent. The error bars are enormous and the segmentation is coarse. But the fix was never a bigger survey.
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Wholesale
Find retailers who could stock your product
Wholesale expansion means finding independent retailers who already sell adjacent products to the right audience. Trade shows and directories cover a fraction, and the fraction skews to whoever paid for a stand. But the retailers most worth having are usually the ones who never bought a stand.
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SEO
Find shops with SEO problems you can prove in one screenshot
SEO pitches are hard to make concrete quickly. By the time you have audited a prospect manually you have spent an hour on someone who may never reply. But there is nothing bespoke about that hour. You are checking the same handful of things every single time.
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Recruitment
Find e-commerce companies growing fast enough to be hiring
Job boards tell you about a vacancy after it is posted, when you are competing with every other agency. The advantage is in reaching the company shortly before the requirement becomes a posting. But the pressure that produces a vacancy builds long before anyone sits down to write the advert.
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Investment
Source and screen e-commerce acquisition targets
Proprietary deal flow in e-commerce means finding businesses that are not for sale yet. Brokered listings are competitive by definition and priced accordingly. But a business that is not for sale still leaves a public record of how well it is run.
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Hosting
Find merchants whose storefront is measurably too slow
Selling infrastructure means proving a problem the merchant cannot see. Everyone believes their site is fast enough until someone shows them a number. But fast enough is an opinion, and opinions are very hard to argue someone out of.
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Outreach
Build outreach lists that protect your sender reputation
A bought list with a 30% bounce rate does not just waste a campaign: it damages the sending domain in a way that takes months to repair, and it is invisible until the damage is done. But most of that is visible before you send, if you look at the addresses themselves rather than at how many of them there are.
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