Directory
Ecommerce stores in Italy
129,937 live stores, as of 14 August 2026.
Italy has 129,937 live ecommerce stores in the MyLeadFox dataset, making it the 11th largest of the 110 markets tracked.
WooCommerce leads with 40.7% of identified storefronts, ahead of Shopify at 17.9%. WooCommerce leads 71 of the 110 countries measured.
Store platforms used in Italy
Each platform below has its own breakdown page.
WooCommerce in Italy
51,492 stores
- Zanuso Conc. Yamahazanuso.com
- Agri Parts Italy Online Shopagripartsitaly.com
- Magnaflowmagnafloweurope.com
- Emporio di miloemporiodimilo.it
- Diffusione del Librodiffusionedellibro.com
Shopify in Italy
22,600 stores
- AmerigoStoreamerigostore.it
- Amica Farmacia Online : Cosmesi Integratori e Prodotti Per Animaliamicafarmacia.com
- Angiolucci Occhialiangiolucciocchiali.com
- Archigo.itarchigo.shop
- Arredi Casaarredicasa.net
WordPress in Italy
6,976 stores
- Ottica Giro -otticagiro.com
- Cagliostrino - Your Puppets Storecagliostrino.com
- CityGraph Napolicitygraphnapoli.it
- Russomar srlrussomar.com
- Catastoservizi.com - Indagini e informazioni patrimoniali - Veloce... Semplice... Professionale...catastoservizi.com
PrestaShop in Italy
6,203 stores
- Istituto Ottico Isolani Srlisolani.com
- La Gruccialagruccia.shop
- Demac s.r.l.demacshop.it
- Love Roma Shoploveromashop.com
- Farmagricolawebfarmagricolaweb.com
Wix in Italy
3,897 stores
- Mondi Parallelimondiparalleliarconate.com
- Valastro nauticaeredivalastro.com
- Millevantaggimillevantaggi.com
- E.MA GIOIELLIemagioielli2022.com
- RICAMBI DE BENEDETTOricambidebenedetto.com
Ecwid in Italy
3,364 stores
- Gioielleria e Orologeria a Bolognagioielleriapezzini.com
- Distilleria Andrea Da Pontedaponte.shop
- La Macchina Fissalamacchinafissa.com
- Majabikemajabike.it
- Progettazione e installazione ascensori a Sienaalberiascensori.com
Webnode in Italy
2,090 stores
- Colangelo Gioiellicolangelogioielli.it
- www.labussola1976.itlabussola1976.it
- Risotteria Melotti Isola della Scalarisotteriamelotti.it
Magento in Italy
2,019 stores
- Main Websiteautoplanet24.com
- MusicalStore2005musicalstore2005.com
- Mobili online: vendita mobili onlinebissolocasa.com
- Farmacia Onlinefarmaciaferraristore.it
- International50-ml.com
Squarespace 7 in Italy
1,240 stores
- Valextra: Luxury Italian leather handbags, designer pursesvalextra.com
- Negozio Medievaleavalonceltic.com
- Vanni Pratesi & Rogai leather goodsvprleathergoods.com
- FogarizzuColtellifogarizzucoltelli.com
- Collezioni d'Arte Milanocollezioniarte.it
What the data shows about Italy
Platform mix
- WooCommerce51,49240.7%
- Shopify22,60017.9%
- Custom21,52017.0%
- WordPress6,9765.5%
- PrestaShop6,2034.9%
- Wix3,8973.1%
Measured across 126,425 stores.
Storefront languages
- Italian (IT)112,97786.9%
- English (EN)15,43411.9%
- German (DE)7150.6%
- French (FR)2440.2%
- Spanish (ES)1580.1%
Measured across 129,937 stores.
Reachability
- Publish a contact email73.5%
91,727 of 124,774 measured
- Have a social presence68.7%
85,671 of 124,774 measured
- Run a multilingual storefront19.5%
24,366 of 124,774 measured
Site performance
Median Lighthouse mobile scores across 98,062 tested stores.
Most-used themes
- hello-elementor5,3166.0%
- Divi3,5774.0%
- astra2,9703.3%
- Dawn2,4132.7%
- flatsome2,0052.3%
- woodmart1,5471.7%
Measured across 88,735 stores.
Largest catalogues in Italy
| Store | Products |
|---|---|
| Main Websiteautoplanet24.com | 364,548 |
| Zanuso Conc. Yamahazanuso.com | 162,276 |
| Agri Parts Italy Online Shopagripartsitaly.com | 113,689 |
| Magnaflowmagnafloweurope.com | 97,211 |
| MusicalStore2005musicalstore2005.com | 81,348 |
Ordered by catalogue size. Not a popularity ranking — the dataset holds no traffic or revenue figure.
Browse other countries
Neighbouring markets, comparable markets, and the two largest overall.
Common questions about ecommerce in Italy
How many ecommerce stores are there in Italy?
129,937 live ecommerce stores in Italy are tracked in the MyLeadFox dataset, making it the 11th largest of 110 markets measured.
How many WooCommerce stores are there in Italy?
51,492 WooCommerce stores in Italy are tracked in the dataset.
How many Shopify stores are there in Italy?
22,600 Shopify stores in Italy are tracked in the dataset.
How many WordPress stores are there in Italy?
6,976 WordPress stores in Italy are tracked in the dataset.
Which ecommerce platform is most used in Italy?
WooCommerce, on 40.7% of stores whose platform could be identified, ahead of Shopify at 17.9%.
How many Italy ecommerce stores publish a contact email?
73.5% of Italy stores where the field was measured publish a contact email, against a 74.4% median across all countries measured.
How fast are ecommerce sites in Italy?
The median mobile Lighthouse performance score for Italy stores is 57, against a 59 median across the 110 countries with enough measured stores to score.
Filter stores in Italy by 98 fields
Everything on this page is one saved filter in the app — plus email, phone, apps, themes and revenue signals.