Directory
Ecommerce stores in Italy
231,231 live stores, as of .
Italy has 231,231 live ecommerce stores in the MyLeadFox dataset, making it the 12th largest of the 140 markets tracked.
WooCommerce leads with 44.0% of identified storefronts, ahead of Shopify at 15.4%. WooCommerce leads 118 of the 140 countries measured.
Store platforms used in Italy
Each platform below has its own breakdown page.
WooCommerce in Italy
100,232 stores
- Zanuso Conc. Yamahazanuso.com
- Agri Parts Italy Online Shopagripartsitaly.com
- Magnaflowmagnafloweurope.com
- Emporio di miloemporiodimilo.it
- Diffusione del Librodiffusionedellibro.com
- Rigommastore.rigomma.it
- ppIANISSIMOppianissimo.com
- RCS Enginercsengine.com
- Free Bigiotteriafreebigiotteria.it
- Fashion Islandfashionisland.it
Shopify in Italy
34,965 stores
- 16e88.com16e88.com
- AmerigoStoreamerigostore.it
- Amica Farmacia Online : Cosmesi Integratori e Prodotti Per Animaliamicafarmacia.com
- Amowishamowish.com
- Angeloneroangeloneroperformance.com
- Angiolucci Occhialiangiolucciocchiali.com
- Archigo.itarchigo.shop
- Arredi Casaarredicasa.net
- AUTOELEGANCERICAMBIautoelegance.shop
- Autostore Crotoneautostorepneumatici.it
Wix in Italy
10,983 stores
- Mondi Parallelimondiparalleliarconate.com
- Valastro nauticaeredivalastro.com
- Millevantaggimillevantaggi.com
- E.MA GIOIELLIemagioielli2022.com
- RICAMBI DE BENEDETTOricambidebenedetto.com
- giocattoligianfaldonigiocattoli.com
- M2 Accessorim2accessori.com
- Game Firenzegamefirenze.com
- Pitteikonpitteikon.com
- Bonanno Gioiellibonannogioielli.net
PrestaShop in Italy
8,086 stores
- Istituto Ottico Isolani Srlisolani.com
- La Gruccialagruccia.shop
- Demac s.r.l.demacshop.it
- Love Roma Shoploveromashop.com
- Farmagricolawebfarmagricolaweb.com
- CAMSHOPPINGcamshopping.it
- Al Mulino Shopalmulinoshop.it
- Alta Sartoria DFaltasartoriadf.it
- Autodemolizione a Romaamdemolizioni.it
- Gioielleria Amighiniamighini.it
Ecwid in Italy
6,807 stores
- Gioielleria e Orologeria a Bolognagioielleriapezzini.com
- Discover Unique Craft Beersimprontabirraiashop.com
- Distilleria Andrea Da Pontedaponte.shop
- Vendita materassi e poltrone relaxruggiflex.com
- Tour in Sicilia vipvipservicesicily.com
- Vendita di abiti moda donnaaertre.com
- La Macchina Fissalamacchinafissa.com
- Majabikemajabike.it
- Arredamento completo per la casaabitaregroup.com
- Policarbonato alveolare e compattoaboglas.com
Squarespace 7 in Italy
4,077 stores
- Valextra: Luxury Italian leather handbags, designer pursesvalextra.com
- Macchine Attrezzature Agricole e Giardinaggio: Eagrieuro.com
- Negozio Medievaleavalonceltic.com
- Vanni Pratesi & Rogai leather goodsvprleathergoods.com
- FogarizzuColtellifogarizzucoltelli.com
- Collezioni d'Arte Milanocollezioniarte.it
- Visionvideoproductionresort.com
- Produzione e vendita cioccolato artigianalecioccolatovitale.com
- Commercio Equo e Solidaleemporioetico.it
- Frantoio Gentilefrantoiogentile.it
Webnode in Italy
2,488 stores
- Colangelo Gioiellicolangelogioielli.it
- Sicurezza Lavoro a Roma. Corsi di Formazione e Medicina del Lavoro.sicurlife.com
- www.labussola1976.itlabussola1976.it
- Risotteria Melotti Isola della Scalarisotteriamelotti.it
Magento in Italy
2,450 stores
- Main Websiteautoplanet24.com
- MusicalStore2005musicalstore2005.com
- MusicalStore2005musicalstore2005.mom
- Mobili online: vendita mobili onlinebissolocasa.com
- Farmacia Onlinefarmaciaferraristore.it
- Eemoc.com
- International50-ml.com
- Europe50-ml.eu
- Buy High quality Italian fabrics in our online store Tessuti dell'artetessutidelarte.com
- 18carati.com SRL18carati.com
Squarespace in Italy
2,334 stores
- Studio Bruno Tonini // Tonini Editoretoninieditore.com
- RIVESTOrivestoitalia.com
- Coltelleria Arrotineria Lanzettacoltellerialanzetta.com
- NEE MAKE UP MILANOneemakeupmilano.com
- Sara Wendy ARTsarawendyart.com
- Fill Concept Storefillconceptstore.com
- Antonio Borzìantonioborzi.com
- Il Mondo Della Cartailmondodellacarta.com
- Holos Medicaholosmedica.com
- Class S.R.L. - Edilizia dal 1997edilclass.com
OpenCart in Italy
1,747 stores
- Licenze Programmilicenzeprogrammi.com
- Sysmatikasysmatika.com
- Villa Matilde Avalloneen.villamatilde.it
- Steelmak Shopstore.steelmak.it
- New Cam S.r.l.newcam.it
- Biancheria per la Casa su Misura realizzata a Mano da Artigiani Italianifiordi.com
- Eatalicumeatalicum.com
- Apibomboniereapibomboniere.it
- LindaPlast Shopper biodegradabili e imballaggi in plastica. Carta da banco per…lindaplast.it
- Angelo Parodi - ICAT FOOD S.p.A.angeloparodi.it
Joomla in Italy
1,667 stores
- LC Pese - Load Cells and Weighing Systemslcpese.com
- Microstudiomicrostudioweb.com
- Bevande Vitantonio Srlbevisrl.com
- Liguritio Prodotti Tipiciliguritioprodottitipici.it
- Bomboniere Lo Scrigno - Istranabomboniereloscrigno.it
- Libratumbiolibratumbio.com
- Pasticceria Ridolfipasticceriaridolfi.it
- Servizio postale Lady Mailladymail.it
- Homeamaronaranji.it
- Noleggio e vendita e bikeandrerent.it
CS-Cart in Italy
1,489 stores
- https://www.pestoparodi.compestoparodi.com
- https://www.sunline-sub.comsunline-sub.com
- https://www.tirreniasrl.comtirreniasrl.com
- Halloween Store Napleshalloweennapoli.com
- Tipografia Onlinestampadipiu.it
- aSilvyasilvy.it
- AMICHE SENSITIVEamichesensitive.it
- Atisaleatisale.eu
- HSS4Dcalgarynannyjobs.com
- Cofimcofim-srl.it
What the data shows about Italy
Platform mix
- WooCommerce100,23244.0%
- Custom45,36619.9%
- Shopify34,96515.4%
- Wix10,9834.8%
- PrestaShop8,0863.6%
- Ecwid6,8073.0%
Measured across 227,719 stores.
Storefront languages
- Italian (IT)194,78084.2%
- English (EN)32,28214.0%
- German (DE)2,0430.9%
- French (FR)5780.2%
- Spanish (ES)4230.2%
Measured across 231,231 stores.
Reachability
- Publish a contact email75.1%
169,716 of 226,068 measured
- Have a social presence68.5%
154,851 of 226,068 measured
- Run a multilingual storefront19.7%
44,612 of 226,068 measured
Site performance
Median Lighthouse mobile scores across 158,646 tested stores.
Where stores are based
- Rome5,4434.6%
- Milan5,1914.4%
- Milano2,1691.8%
- Turin1,7551.5%
- Roma1,7311.5%
- Bologna1,2641.1%
- Naples1,2601.1%
- Napoli1,2101.0%
Measured across 119,291 stores.
Currencies charged
- EUR105,80391.8%
- USD7,1326.2%
- GBP1,5351.3%
- CHF2260.2%
Measured across 115,205 stores.
Most-used themes
- hello-elementor9,9926.8%
- Divi5,7383.9%
- astra4,7153.2%
- Dawn3,5632.4%
- flatsome2,6761.8%
- woodmart2,5111.7%
Measured across 147,846 stores.
Largest catalogues in Italy
| # | Store | Platform | Location | Products |
|---|---|---|---|---|
| 1 | Main Websiteautoplanet24.com | Magento | Bari | 364,548 |
| 2 | Catalogocalbolidischi.com | Custom | Forlì | 360,000 |
| 3 | Designer clothing and accessories for women, man and kidsthebs.com | Custom | Milan | 309,233 |
| 4 | Design LED and Professional Lightinglinealight.com | Custom | — | 230,053 |
| 5 | Zanuso Conc. Yamahazanuso.com | WooCommerce | Altavilla Vicentina | 162,276 |
| 6 | Agri Parts Italy Online Shopagripartsitaly.com | WooCommerce | Villanova | 113,689 |
| 7 | Magnaflowmagnafloweurope.com | WooCommerce | — | 97,211 |
| 8 | MusicalStore2005musicalstore2005.com | Magento | Altamura | 81,348 |
| 9 | MusicalStore2005musicalstore2005.mom | Magento | Altamura | 80,477 |
| 10 | MediaWorldmediaword.mom | Custom | — | 80,000 |
The 10 largest catalogues of 231,231 stores. Ordered by catalogue size. Not a popularity ranking — the dataset holds no traffic or revenue figure.
Browse other countries
Neighbouring markets, comparable markets, and the two largest overall.
Common questions about ecommerce in Italy
How many ecommerce stores are there in Italy?
231,231 live ecommerce stores in Italy are tracked in the MyLeadFox dataset, making it the 12th largest of 140 markets measured.
How many WooCommerce stores are there in Italy?
100,232 WooCommerce stores in Italy are tracked in the dataset.
How many Shopify stores are there in Italy?
34,965 Shopify stores in Italy are tracked in the dataset.
How many Wix stores are there in Italy?
10,983 Wix stores in Italy are tracked in the dataset.
Which ecommerce platform is most used in Italy?
WooCommerce, on 44.0% of stores whose platform could be identified, ahead of Shopify at 15.4%.
How many Italy ecommerce stores publish a contact email?
75.1% of Italy stores where the field was measured publish a contact email, against a 75.3% median across all countries measured.
How fast are ecommerce sites in Italy?
The median mobile Lighthouse performance score for Italy stores is 57, against a 59 median across the 139 countries with enough measured stores to score.
Filter stores in Italy by 100 fields
Everything on this page is one saved filter in the app — plus email, phone, apps and plugins, themes and revenue signals.