MyLeadFox

Directory

Ecommerce stores in New Zealand

54,046 live stores, as of .

New Zealand has 54,046 live ecommerce stores in the MyLeadFox dataset, making it the 34th largest of the 140 markets tracked.

Shopify leads with 32.6% of identified storefronts, ahead of WooCommerce at 17.0%. Shopify leads 18 of the 140 countries measured.

Store platforms used in New Zealand

Each platform below has its own breakdown page.

Shopify in New Zealand

17,595 stores

  • Amazon Surf NZamazonsurf.co.nz
  • Steve's Appliance Sparesappliancespares.nz
  • Auckland City Hondaaucklandcityhonda.co.nz
  • Ausiko Directaussico.com
  • Autoignite NZautoignite.co.nz
  • Automotive Fittingsautomotivefittings.co.nz
  • Automotive Fittingsautomotivefittings.com
  • BadgersSettNZbadgerssettnz.com
  • Bay Motorcyclesbaymotorcycles.co.nz
  • Bayride Motorcyclesbayride.co.nz
All Shopify stores in New Zealand →Shopify worldwide

WooCommerce in New Zealand

9,207 stores

  • Broomfishbroomfish.co.nz
  • Tooltime Onlinetooltimeonline.co.nz
  • Pinot & Picassopinotandpicasso.nz
  • Elko.Mediaelko.media
  • Deals On Partsdealsonparts.co.nz
  • Balloons4you - New Zealand Party Decoration | Party Balloons Shopballoons4you.co.nz
  • Shooters World Goreshootersworldgore.co.nz
  • Profix Directprofixdirect.co.nz
  • Dog Gifts NZdog-gifts.co.nz
  • The Crystal Peoplecrystalpeople.co.nz
All WooCommerce stores in New Zealand →WooCommerce worldwide

Squarespace in New Zealand

6,224 stores

  • Kunning Kobold Hobbieskunningkoboldhobbies.com
  • KIOSKkiosk-store.com
  • Delbrook Quilt Companydelbrookquiltcompany.com
  • Rach Stewart NZ Printsrachstewartprints.com
  • Garage 5garage5.net
  • Turning Craftwiseturningcraftwise.com
  • Hi-Fi Sci-Fihifi-scifi.space
  • Kirsty Jane Designssheep-sapphire-28tx.squarespace.com
  • Coral Noel Yang Artcoralnoelyangart.com
  • Paper & Ashpaperandash.com
All Squarespace stores in New Zealand →Squarespace worldwide

Wix in New Zealand

5,676 stores

  • Taits Rural Ltdtaitsrural.com
  • Trixi's Creationstrixiscreations.com
  • Barberry Rowbarberryrow.com
  • xufashionfr.xufashion.com
  • xufashionxufashion.com
  • PDW Golfpdwstores.com
  • The Witchery NZthewitcherynz.com
  • Whimsical Bluwhimsicalblu.com
  • Patina Theorypatinatheory.com
  • DaveyGardensdaveygardens.com
All Wix stores in New Zealand →Wix worldwide

What the data shows about New Zealand

Platform mix

  • Shopify17,59532.6%
  • Custom10,30519.1%
  • WooCommerce9,20717.0%
  • Squarespace6,22411.5%
  • Wix5,67610.5%
  • CS-Cart8451.6%

Measured across 54,010 stores.

Storefront languages

  • English (EN)53,69299.3%
  • Chinese (ZH)710.1%
  • Spanish (ES)450.1%
  • Unknown380.1%
  • Japanese (JA)280.1%

Measured across 54,046 stores.

Reachability

  • Publish a contact email71.3%

    37,675 of 52,849 measured

  • Have a social presence70.0%

    37,017 of 52,849 measured

  • Run a multilingual storefront4.9%

    2,581 of 52,849 measured

Site performance

59
Performance
92
SEO
91
Accessibility

Median Lighthouse mobile scores across 43,328 tested stores.

Where stores are based

  • Auckland10,04331.1%
  • Christchurch2,7938.7%
  • Wellington1,3534.2%
  • Hamilton9923.1%
  • Tauranga9472.9%
  • Dunedin5211.6%
  • Nelson4251.3%
  • Palmerston North4061.3%

Measured across 32,281 stores.

Currencies charged

  • NZD31,58983.0%
  • USD5,65814.9%
  • AUD3500.9%
  • EUR1640.4%

Measured across 38,058 stores.

Most-used themes

  • Dawn1,4605.3%
  • Divi9963.6%
  • hello-elementor8613.1%
  • astra7622.8%
  • Debut7532.7%
  • Horizon3061.1%

Measured across 27,465 stores.

Largest catalogues in New Zealand

#StorePlatformLocationProducts
1Broomfishbroomfish.co.nzWooCommerce—57,435
2Amazon Surf NZamazonsurf.co.nzShopifyAuckland25,000+
3Steve's Appliance Sparesappliancespares.nzShopifyPalmerston North25,000+
4Auckland City Hondaaucklandcityhonda.co.nzShopifyAuckland25,000+
5Ausiko Directaussico.comShopifyAuckland25,000+
6Autoignite NZautoignite.co.nzShopifyAuckland25,000+
7Automotive Fittingsautomotivefittings.co.nzShopifyLower Hutt25,000+
8Automotive Fittingsautomotivefittings.comShopifyLower Hutt25,000+
9BadgersSettNZbadgerssettnz.comShopifyWhanganui25,000+
10Bay Motorcyclesbaymotorcycles.co.nzShopifyHastings25,000+

The 10 largest catalogues of 54,046 stores. Ordered by catalogue size. Not a popularity ranking — the dataset holds no traffic or revenue figure.

Browse other countries

Neighbouring markets, comparable markets, and the two largest overall.

Sort
8 countries
United States2,190,928 storesUnited Kingdom565,872 storesAustralia268,513 storesGreece59,101 storesUnited Arab Emirates57,046 storesChile53,556 storesAustria53,309 storesNiue1,256 stores

← All countries in the directory

Common questions about ecommerce in New Zealand

How many ecommerce stores are there in New Zealand?

54,046 live ecommerce stores in New Zealand are tracked in the MyLeadFox dataset, making it the 34th largest of 140 markets measured.

How many Shopify stores are there in New Zealand?

17,595 Shopify stores in New Zealand are tracked in the dataset.

How many WooCommerce stores are there in New Zealand?

9,207 WooCommerce stores in New Zealand are tracked in the dataset.

How many Squarespace stores are there in New Zealand?

6,224 Squarespace stores in New Zealand are tracked in the dataset.

Which ecommerce platform is most used in New Zealand?

Shopify, on 32.6% of stores whose platform could be identified, ahead of WooCommerce at 17.0%.

How many New Zealand ecommerce stores publish a contact email?

71.3% of New Zealand stores where the field was measured publish a contact email, against a 75.3% median across all countries measured.

How fast are ecommerce sites in New Zealand?

The median mobile Lighthouse performance score for New Zealand stores is 59, against a 59 median across the 139 countries with enough measured stores to score.

Filter stores in New Zealand by 100 fields

Everything on this page is one saved filter in the app — plus email, phone, apps and plugins, themes and revenue signals.

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