Directory
Ecommerce stores in New Zealand
31,679 live stores, as of 22 September 2026.
New Zealand has 31,679 live ecommerce stores in the MyLeadFox dataset, making it the 33rd largest of the 110 markets tracked.
Shopify leads with 43.1% of identified storefronts, ahead of WooCommerce at 11.8%. Shopify leads 32 of the 110 countries measured.
65.6% of stores publish a contact email, below the 71.2% median across all countries measured.
Store platforms used in New Zealand
Each platform below has its own breakdown page.
Shopify in New Zealand
13,649 stores
- Amazon Surf NZamazonsurf.co.nz
- Steve's Appliance Sparesappliancespares.nz
- Auckland City Hondaaucklandcityhonda.co.nz
- Autoignite NZautoignite.co.nz
- Automotive Fittingsautomotivefittings.co.nz
- Automotive Fittingsautomotivefittings.com
- Bay Motorcyclesbaymotorcycles.co.nz
- Bayride Motorcyclesbayride.co.nz
- Bea DnD Gamesbeadndgames.co.nz
- binderpos-dev3binderpos-dev3.myshopify.com
- Bits4Bikesbits4bikes.co.nz
- Book Expressbookexpress.co.nz
- Book Havenbookhaven.co.nz
- Brands HDbrandshd.co.nz
- Buy Kiwibuykiwi.co.nz
- Calico Keepcalicokeep.co.nz
- Card Bardcardbard.co.nz
- Card Masterscardmasters.co.nz
- Card Merchant Christchurchcardmerchantchristchurch.co.nz
- Card Merchant Hamiltoncardmerchanthamilton.co.nz
- Card Merchant Nelsoncardmerchantnelson.co.nz
- Card Merchant Takapunacardmerchanttakapuna.co.nz
- Card Merchant Whangareicardmerchantwhangarei.co.nz
- Centloopcentloop.com
- Culture Kings NZculturekings.co.nz
- Cyclespot Shopcyclespotshop.com
- Cycletreadscycletreads.co.nz
- Discount Officediscountoffice.co.nz
- DR MOTOdrmoto.co.nz
- Earthquipearthquip.co.nz
- Engineers Collectiveengineerscollective.co.nz
- Exclusive Motorsexclusivemotors.co.nz
- Fast Lane Sparesfastlanespares.co.nz
- FORZA HUBforzahub.nz
- Gaming DNAgamingdna.co.nz
- Goblin Games NZgoblingames.nz
- Grab a Deal NZgrabadeal.nz
- Hakon New Zealandhakonsuspension.co.nz
- Handful of Printshandfulofprints.com
- Harrys Euroharryseuro.co.nz
- Hobby City NZhobby-city.com.au
- Home Appliances Onlinehomeappliancesonline.co.nz
- HORO.co.nzhoro.co.nz
- Ideal Electrical Suppliers Limitedideal.co.nz
- Iron Knight Gamingironknightgaming.co.nz
- JB Hi-Fi NZjbhifi.co.nz
- Johnston'sjohnstonsmoto.co.nz
- JR Motorcyclesjrmotorcycles.co.nz
- Kaitaia Motorcycleskaitaiamotorcycles.co.nz
- Kren Bitskrenbits.com
WooCommerce in New Zealand
3,746 stores
- Broomfishbroomfish.co.nz
- Tooltime Onlinetooltimeonline.co.nz
- Pinot & Picassopinotandpicasso.nz
- MRE Spare Parts | Mitsubishi Heavy Industries Air-Conditioner Spare Parts…mrespares.co.nz
- Elko.Mediaelko.media
- Deals On Partsdealsonparts.co.nz
- Balloons4you - New Zealand Party Decoration | Party Balloons Shopballoons4you.co.nz
- Shooters World Goreshootersworldgore.co.nz
- Profix Directprofixdirect.co.nz
- Dog Gifts NZdog-gifts.co.nz
- The Crystal Peoplecrystalpeople.co.nz
- TradeMaster Ltdkiwigeek.co.nz
- Eve's Shoppeevesshoppe.co.nz
- GEARWRENCH New Zealandgearwrenchnz.co.nz
- Paramount Merchandiseparamountmerchandise.co.nz
- Irrigation Expressirrigationexpress.co.nz
- Motortech 4x4 - Aucklands 4x4 Specialistsmotortech4x4.co.nz
- eGift Cardsegiftcards.nz
- DRIVEITdriveit.co.nz
- PGNZ Ltdpgnz.co.nz
- Yolo Goodsyolo.nz
- Sunset Surf & Turfsunset27.co.nz
- Avationavation.co.nz
- Simply Cushions NZsimplycushions.co.nz
- BBQ BRObbqbro.co.nz
- Waymaker Dental Ltdwaymakerdental.co.nz
- Ellerslie Liquor Centreellerslieliquorcentre.co.nz
- a destination for culturally-inspired jewelry, stainless steel and exquisite…jewel-nz.co.nz
- Supasportsupasport.co.nz
- Grand Bazaargrandbazaar.co.nz
- QNAP Sourceqnapsource.nz
- Treasure Triptreasuretrip.co.nz
- Ariki New Zealand Jewelleryarikinz.com
- Prime Interiorsprimeinteriors.co.nz
- SafeTradiesafetradie.co.nz
- Homepagehappinessofhealing.co.nz
- Gamma Solutions NZgammasolutions.co.nz
- Brick Haven NZbrickhaven.co.nz
- Marine Zonemarinezone.co.nz
- The Print Labtheprintlab.co.nz
- The Yarn Queentheyarnqueen.co.nz
- Pump Shoppumpshop.co.nz
- CareVetscarevets.co.nz
- K’s凱恩絲|塑身衣推薦・量身訂製蠶絲塑身衣kstaiwan.com
- BARAN de BORDEAUXfrenchantiques.co.nz
- Jewelzjewelz.co.nz
- Gina Fabishginafabish.com
- To Cherish Bridal Boutique | Bridal Boutiquetocherish.co.nz
- Lifestylelslifestylels.co.nz
- My Cruisesmycruises.co.nz
Wix in New Zealand
2,725 stores
- Trixi's Creationstrixiscreations.com
- Barberry Rowbarberryrow.com
- xufashionfr.xufashion.com
- xufashionxufashion.com
- The Witchery NZthewitcherynz.com
- Whimsical Bluwhimsicalblu.com
- Patina Theorypatinatheory.com
- DaveyGardensdaveygardens.com
- nzfishingfliesnzfishingflies.com
- MMPUmakemeprettyupcycling.com
- patchworkwebpatchworkweb.com
- BW Computersbwcomputers.org
- Half Price Importshalfpriceimports.net
- Nat-Tsnat-ts.com
- Norca Rug Co.norcarugs.co.nz
- rebeccakemptonrebeccakempton.com
- wigram-florist-2019wigramflorist.com
- Real Estate Signsreal-estatesigns.com
- DESIGNBYLEONARDdesignbyleonard.com
- garston-stablesgarstonstables.com
- Equine hoof & healthhvhoofandequinehealthcareproducts.com
- Mysitelxmartist.com
- designer-cushionsdesigner-cushions.com
- Kaylas DanceEmporiumkaylasdanceemporium.com
- Furry Friendsfurryfriendsnz.com
- MADINZmadinz.com
- Jojo Earringsjojoearrings.com
- strangelynormalstrangelynormal.com
- Willow Cottage NZwillowcottagenz.com
- Dye Studio 54dyestudio54.com
- Lox Creationsloxcreations.co.nz
- hayley hamiltonhayleyahamilton.com
- Balloon Party Boxballoonpartybox.com
- LaPerougelaperougedetoile.com
- Newton Andrews Gallenewtonandrewsgallery.com
- Of Hand & Heartofhandandheart.com
- NZEquestrianSuppliesnzequestriansupplies.com
- shirleyshirleycresswell.com
- Rei Jewelleryreipauashop.com
- Fancy Plantsfancyplantsnz.com
- Kemelyen Storekemelyen.store
- purecraftnzpurecraftnz.com
- CoastieFacePaintingcoastiefacepainting.com
- Antique Gems New Zealandantiquegemsnz.com
- AVANA Wellingtonzh.avanawellington.co.nz
- Miss Bow Peekmissbowpeek.com
- Lontlontessa.com
- Wonderwall Art (new)wonderwallart.net
- Acrycade Gearacrycadegear.com
- Composed Confusioncomposedconfusion.com
Squarespace in New Zealand
1,764 stores
- Kunning Kobold Hobbieskunningkoboldhobbies.com
- KIOSKkiosk-store.com
- Delbrook Quilt Companydelbrookquiltcompany.com
- Rach Stewart NZ Printsrachstewartprints.com
- Garage 5garage5.net
- Turning Craftwiseturningcraftwise.com
- Hi-Fi Sci-Fihifi-scifi.space
- Kirsty Jane Designssheep-sapphire-28tx.squarespace.com
- Coral Noel Yang Artcoralnoelyangart.com
- Paper & Ashpaperandash.com
- Cory Marshall Photography Gallerycorymarshallgallery.com
- Schira's Artschirasart.com
- Astrolabe Fashionsastrolabefashions.com
- Amokura Glassamokuraglass.com
- Anya Silver Jewelleryanyasilver.com
- The Tanning Housethetanninghouse.com
- Manaaki Wellbeingmanaaki.co
- Melissa Boardmanmelissaboardman.com
- Bulls and Chinabullsandchina.com
- Pea Sea Artpeaseaart.com
- HC Surfboardshcsurfboards.com
- Love Literacy Mount Maunganuiloveliteracymountmaunganui.com
- Locorum Photographylocorumphotography.com
- Ann Webb Photographyannwebbphotography.com
- Kate Barnettkbarnettartist.com
- SHAW ROAD CERAMICSshawroadceramics.com
- Wildflower Beautywildflowerbeautysalon.net
- Beauty By Reneebeautybyrenee.co
- Caffeine & Book Dealerscaffeineandbookdealers.com
- Rosie's Cakes Aucklandrosiescakesauckland.com
- NBN Guitarnbnguitar.com
- Shit-Imma-Artistshit-imma-artist.com
- Sarah Rylandsarahryland.com
- NZ Motorcycle Centrenzmotorcyclecentre.com
- Audsley Sarah Designsaudsleysarah.com
- Jody Dirkx Jewellery Designjodydirkxjewellerydesign.com
- Velvet Skinvelvetskinnz.com
- Poppy and Sagepoppyandsage.com
- Graeme Lee Maingraemeleemain.com
- Kaybee Creations NZkaybeecreationsnz.com
- Rachel Lambert Jewelleryrachellambertjewellery.com
- SUE SYMEsuesyme.com
- May Twelve Studiomaytwelvestudio.com
- Midwifery Resource Centremidwiferyresourcecentre.org
- Robbi Carvalhorobbicarvalho.com
- Diehl's Backerydiehlsbakery.com
- FrontSpacefrontspace.me
- Whanake Bonsaiwhanakebonsai.com
- Tanya Batt's Imagined Worldsimagined-worlds.net
- Naomi Azoulaynaomiazoulay.com
What the data shows about New Zealand
Platform mix
- Shopify13,64943.1%
- Custom6,35120.1%
- WooCommerce3,74611.8%
- Wix2,7258.6%
- Squarespace1,7645.6%
- CS-Cart7682.4%
Measured across 31,643 stores.
Storefront languages
- English (EN)31,46099.3%
- Chinese (ZH)480.2%
- Spanish (ES)290.1%
- Unknown240.1%
- Japanese (JA)150.0%
Measured across 31,679 stores.
Reachability
- Publish a contact email65.6%
19,990 of 30,482 measured
- Have a social presence68.1%
20,773 of 30,482 measured
- Run a multilingual storefront6.2%
1,886 of 30,482 measured
Site performance
60
Performance
92
SEO
90
Accessibility
Median Lighthouse mobile scores across 25,741 tested stores.
Where stores are based
- Auckland4,43634.0%
- Christchurch1,1358.7%
- Wellington5304.1%
- Tauranga3742.9%
- Hamilton3542.7%
- Dunedin2221.7%
- Lower Hutt1801.4%
- Nelson1761.3%
Measured across 13,054 stores.
Currencies charged
- NZD21,00692.5%
- USD1,2525.5%
- AUD2070.9%
- GBP800.4%
Measured across 22,705 stores.
Most-used themes
- Dawn1,1206.3%
- Debut7434.2%
- Divi4442.5%
- astra3111.7%
- hello-elementor2851.6%
- Updated copy of Dawn2011.1%
Measured across 17,785 stores.
Largest catalogues in New Zealand
| # | Store | Platform | Location | Products |
|---|---|---|---|---|
| 1 | Broomfishbroomfish.co.nz | WooCommerce | — | 57,435 |
| 2 | Amazon Surf NZamazonsurf.co.nz | Shopify | Auckland | 25,001 |
| 3 | Steve's Appliance Sparesappliancespares.nz | Shopify | Palmerston North | 25,001 |
| 4 | Auckland City Hondaaucklandcityhonda.co.nz | Shopify | Auckland | 25,001 |
| 5 | Autoignite NZautoignite.co.nz | Shopify | Auckland | 25,001 |
| 6 | Automotive Fittingsautomotivefittings.co.nz | Shopify | Lower Hutt | 25,001 |
| 7 | Automotive Fittingsautomotivefittings.com | Shopify | Lower Hutt | 25,001 |
| 8 | Bay Motorcyclesbaymotorcycles.co.nz | Shopify | Hastings | 25,001 |
| 9 | Bayride Motorcyclesbayride.co.nz | Shopify | Tauranga | 25,001 |
| 10 | Bea DnD Gamesbeadndgames.co.nz | Shopify | Lower Hutt | 25,001 |
| 11 | binderpos-dev3binderpos-dev3.myshopify.com | Shopify | Totara Park | 25,001 |
| 12 | Bits4Bikesbits4bikes.co.nz | Shopify | Horotiu | 25,001 |
| 13 | Book Expressbookexpress.co.nz | Shopify | Shannon | 25,001 |
| 14 | Book Havenbookhaven.co.nz | Shopify | Wellington | 25,001 |
| 15 | Brands HDbrandshd.co.nz | Shopify | Christchurch | 25,001 |
| 16 | Buy Kiwibuykiwi.co.nz | Shopify | Auckland | 25,001 |
| 17 | Calico Keepcalicokeep.co.nz | Shopify | Paraparaumu | 25,001 |
| 18 | Card Bardcardbard.co.nz | Shopify | Christchurch | 25,001 |
| 19 | Card Masterscardmasters.co.nz | Shopify | Auckland | 25,001 |
| 20 | Card Merchant Christchurchcardmerchantchristchurch.co.nz | Shopify | Christchurch | 25,001 |
| 21 | Card Merchant Hamiltoncardmerchanthamilton.co.nz | Shopify | Hamilton | 25,001 |
| 22 | Card Merchant Nelsoncardmerchantnelson.co.nz | Shopify | Nelson | 25,001 |
| 23 | Card Merchant Takapunacardmerchanttakapuna.co.nz | Shopify | Auckland | 25,001 |
| 24 | Card Merchant Whangareicardmerchantwhangarei.co.nz | Shopify | Whangārei | 25,001 |
| 25 | Centloopcentloop.com | Shopify | Auckland | 25,001 |
| 26 | Culture Kings NZculturekings.co.nz | Shopify | Auckland | 25,001 |
| 27 | Cyclespot Shopcyclespotshop.com | Shopify | Auckland | 25,001 |
| 28 | Cycletreadscycletreads.co.nz | Shopify | Auckland | 25,001 |
| 29 | Discount Officediscountoffice.co.nz | Shopify | Sandringham | 25,001 |
| 30 | DR MOTOdrmoto.co.nz | Shopify | Tauranga | 25,001 |
| 31 | Earthquipearthquip.co.nz | Shopify | Auckland | 25,001 |
| 32 | Engineers Collectiveengineerscollective.co.nz | Shopify | Auckland | 25,001 |
| 33 | Exclusive Motorsexclusivemotors.co.nz | Shopify | Hope | 25,001 |
| 34 | Fast Lane Sparesfastlanespares.co.nz | Shopify | Palmerston North | 25,001 |
| 35 | FORZA HUBforzahub.nz | Shopify | Auckland | 25,001 |
| 36 | Gaming DNAgamingdna.co.nz | Shopify | Hamilton | 25,001 |
| 37 | Goblin Games NZgoblingames.nz | Shopify | Wellington | 25,001 |
| 38 | Grab a Deal NZgrabadeal.nz | Shopify | Auckland | 25,001 |
| 39 | Hakon New Zealandhakonsuspension.co.nz | Shopify | New Plymouth | 25,001 |
| 40 | Handful of Printshandfulofprints.com | Shopify | Tauranga | 25,001 |
| 41 | Harrys Euroharryseuro.co.nz | Shopify | Auckland | 25,001 |
| 42 | Hobby City NZhobby-city.com.au | Shopify | Auckland | 25,001 |
| 43 | Home Appliances Onlinehomeappliancesonline.co.nz | Shopify | Auckland | 25,001 |
| 44 | HORO.co.nzhoro.co.nz | Shopify | Auckland | 25,001 |
| 45 | Ideal Electrical Suppliers Limitedideal.co.nz | Shopify | Auckland | 25,001 |
| 46 | Iron Knight Gamingironknightgaming.co.nz | Shopify | Rangiora | 25,001 |
| 47 | JB Hi-Fi NZjbhifi.co.nz | Shopify | Wairau Park | 25,001 |
| 48 | Johnston'sjohnstonsmoto.co.nz | Shopify | Inglewood | 25,001 |
| 49 | JR Motorcyclesjrmotorcycles.co.nz | Shopify | Rolleston | 25,001 |
| 50 | Kaitaia Motorcycleskaitaiamotorcycles.co.nz | Shopify | Kaitaia | 25,001 |
The 50 largest catalogues of 31,679 stores. Ordered by catalogue size. Not a popularity ranking — the dataset holds no traffic or revenue figure.
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Neighbouring markets, comparable markets, and the two largest overall.
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Common questions about ecommerce in New Zealand
How many ecommerce stores are there in New Zealand?
31,679 live ecommerce stores in New Zealand are tracked in the MyLeadFox dataset, making it the 33rd largest of 110 markets measured.
How many Shopify stores are there in New Zealand?
13,649 Shopify stores in New Zealand are tracked in the dataset.
How many WooCommerce stores are there in New Zealand?
3,746 WooCommerce stores in New Zealand are tracked in the dataset.
How many Wix stores are there in New Zealand?
2,725 Wix stores in New Zealand are tracked in the dataset.
Which ecommerce platform is most used in New Zealand?
Shopify, on 43.1% of stores whose platform could be identified, ahead of WooCommerce at 11.8%.
How many New Zealand ecommerce stores publish a contact email?
65.6% of New Zealand stores where the field was measured publish a contact email, against a 71.2% median across all countries measured.
How fast are ecommerce sites in New Zealand?
The median mobile Lighthouse performance score for New Zealand stores is 60, against a 59 median across the 110 countries with enough measured stores to score.
Filter stores in New Zealand by 99 fields
Everything on this page is one saved filter in the app — plus email, phone, apps and plugins, themes and revenue signals.