Directory
Ecommerce stores in New Zealand
31,426 live stores, as of 14 August 2026.
New Zealand has 31,426 live ecommerce stores in the MyLeadFox dataset, making it the 33rd largest of the 110 markets tracked.
Shopify leads with 43.2% of identified storefronts, ahead of WooCommerce at 10.5%. Shopify leads 35 of the 110 countries measured.
Store platforms used in New Zealand
Each platform below has its own breakdown page.
Shopify in New Zealand
13,566 stores
- Amazon Surf NZamazonsurf.co.nz
- Steve's Appliance Sparesappliancespares.nz
- Auckland City Hondaaucklandcityhonda.co.nz
- Autoignite NZautoignite.co.nz
- Automotive Fittingsautomotivefittings.co.nz
WooCommerce in New Zealand
3,303 stores
- Broomfishbroomfish.co.nz
- Tooltime Onlinetooltimeonline.co.nz
- Pinot & Picassopinotandpicasso.nz
- MRE Spare Parts | Mitsubishi Heavy Industries Air-Conditioner Spare Parts Australiamrespares.co.nz
- Elko.Mediaelko.media
Wix in New Zealand
2,668 stores
- Trixi's Creationstrixiscreations.com
- Barberry Rowbarberryrow.com
- xufashionfr.xufashion.com
- xufashionxufashion.com
- The Witchery NZthewitcherynz.com
Squarespace in New Zealand
1,694 stores
- Kunning Kobold Hobbieskunningkoboldhobbies.com
- KIOSKkiosk-store.com
- Delbrook Quilt Companydelbrookquiltcompany.com
- Rach Stewart NZ Printsrachstewartprints.com
- Garage 5garage5.net
What the data shows about New Zealand
Platform mix
- Shopify13,56643.2%
- Custom6,32720.2%
- WooCommerce3,30310.5%
- Wix2,6688.5%
- Squarespace1,6945.4%
- CS-Cart7682.4%
Measured across 31,390 stores.
Storefront languages
- English (EN)31,21299.3%
- Chinese (ZH)470.1%
- Spanish (ES)280.1%
- Unknown240.1%
- Japanese (JA)140.0%
Measured across 31,426 stores.
Reachability
- Publish a contact email70.2%
21,216 of 30,229 measured
- Have a social presence71.3%
21,563 of 30,229 measured
- Run a multilingual storefront6.2%
1,873 of 30,229 measured
Site performance
Median Lighthouse mobile scores across 25,535 tested stores.
Where stores are based
- Auckland4,42434.0%
- Christchurch1,1348.7%
- Wellington5264.0%
- Tauranga3722.9%
- Hamilton3532.7%
- Dunedin2221.7%
- Lower Hutt1801.4%
- Nelson1761.4%
Measured across 13,019 stores.
Currencies charged
- NZD14,75595.3%
- USD4833.1%
- AUD1250.8%
- GBP320.2%
Measured across 15,480 stores.
Most-used themes
- Dawn1,1086.3%
- Debut7414.2%
- Divi4442.5%
- astra3101.8%
- hello-elementor2851.6%
- Updated copy of Dawn2001.1%
Measured across 17,698 stores.
Largest catalogues in New Zealand
| Store | Location | Products |
|---|---|---|
| Broomfishbroomfish.co.nz | — | 57,435 |
| Amazon Surf NZamazonsurf.co.nz | Auckland | 25,001 |
| Steve's Appliance Sparesappliancespares.nz | Palmerston North | 25,001 |
| Auckland City Hondaaucklandcityhonda.co.nz | Auckland | 25,001 |
| Autoignite NZautoignite.co.nz | Auckland | 25,001 |
Ordered by catalogue size. Not a popularity ranking — the dataset holds no traffic or revenue figure.
Browse other countries
Neighbouring markets, comparable markets, and the two largest overall.
Common questions about ecommerce in New Zealand
How many ecommerce stores are there in New Zealand?
31,426 live ecommerce stores in New Zealand are tracked in the MyLeadFox dataset, making it the 33rd largest of 110 markets measured.
How many Shopify stores are there in New Zealand?
13,566 Shopify stores in New Zealand are tracked in the dataset.
How many WooCommerce stores are there in New Zealand?
3,303 WooCommerce stores in New Zealand are tracked in the dataset.
How many Wix stores are there in New Zealand?
2,668 Wix stores in New Zealand are tracked in the dataset.
Which ecommerce platform is most used in New Zealand?
Shopify, on 43.2% of stores whose platform could be identified, ahead of WooCommerce at 10.5%.
How many New Zealand ecommerce stores publish a contact email?
70.2% of New Zealand stores where the field was measured publish a contact email, against a 74.4% median across all countries measured.
How fast are ecommerce sites in New Zealand?
The median mobile Lighthouse performance score for New Zealand stores is 60, against a 59 median across the 110 countries with enough measured stores to score.
Filter stores in New Zealand by 98 fields
Everything on this page is one saved filter in the app — plus email, phone, apps, themes and revenue signals.