Payments, pixels and tools

Video platforms by number of stores

2 video platforms used by at least 500 stores each, as of 23 October 2026.

Ranked 1 to 2

#	video platform	Stores	Share of all stores
1	YouTube	707,388	5.3%
2	Vimeo	218,885	1.7%

Shares are of the 13,236,920 stores we hold. Every status is counted (live, coming soon, password-protected, offline, parked).

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