MyLeadFox

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Ecommerce stores in Estonia

16,737 live stores, as of .

Estonia has 16,737 live ecommerce stores in the MyLeadFox dataset, making it the 59th largest of the 140 markets tracked.

WooCommerce leads with 54.2% of identified storefronts, ahead of Shopify at 13.1%. WooCommerce leads 118 of the 140 countries measured.

86.2% of stores publish a contact email, above the 75.3% median across all countries measured.

Store platforms used in Estonia

Each platform below has its own breakdown page.

WooCommerce in Estonia

9,063 stores

  • Kavialkavial.ee
  • Puigarpuigar.ee
  • CGI Corporatecgicorporate.com
  • ALFA BE PROJECTEDalfabeproyectedou.com
  • IDA SISUSTUSPOOD & STUUDIO - Sisustustooted, lauad, toolid, valgustid, vaibadidastuudio.ee
  • Arvutiromulaarvutiromula.ee
  • Margipoodmargipood.ee
  • DMC.EEdmc.ee
  • Relondrelond.ee
  • Startlanstartlan.ee
All WooCommerce stores in Estonia →WooCommerce worldwide

Shopify in Estonia

2,186 stores

  • Avrupa Kitabeviavrupakitabevi.com
  • Bestsellerbestseller.ee
  • Danifabricsdanifabrics.com
  • Full Linefullline.co.uk
  • Full Linefullline.de
  • Full Linefullline.fr
  • HappyMeFamilyhappymefamily.com
  • JH Postcardsjhpostcards.com
  • Bestsellerkaemus.ee
  • Monarch Avenuemonarch-avenue.com
All Shopify stores in Estonia →Shopify worldwide

What the data shows about Estonia

Platform mix

  • WooCommerce9,06354.2%
  • Custom3,03718.1%
  • Shopify2,18613.1%
  • Wix5153.1%
  • OpenCart4122.5%
  • PrestaShop3582.1%

Measured across 16,736 stores.

Storefront languages

  • Estonian (ET)10,45862.5%
  • English (EN)5,13430.7%
  • Russian (RU)2681.6%
  • French (FR)1560.9%
  • German (DE)1380.8%

Measured across 16,737 stores.

Reachability

  • Publish a contact email86.2%

    14,392 of 16,705 measured

  • Have a social presence66.1%

    11,035 of 16,705 measured

  • Run a multilingual storefront30.4%

    5,076 of 16,705 measured

Site performance

61
Performance
92
SEO
89
Accessibility

Median Lighthouse mobile scores across 13,269 tested stores.

Where stores are based

  • Tallinn5,54155.7%
  • Tartu7477.5%
  • Pärnu3143.2%
  • Peetri1721.7%
  • Viljandi1161.2%
  • Kuressaare1001.0%
  • Rakvere900.9%
  • Kesklinn800.8%

Measured across 9,942 stores.

Currencies charged

  • EUR9,79091.3%
  • USD7046.6%
  • GBP980.9%
  • SEK220.2%

Measured across 10,727 stores.

Most-used themes

  • astra1,30410.7%
  • hello-elementor5444.5%
  • flatsome4743.9%
  • woodmart3633.0%
  • Divi2402.0%
  • storefront2301.9%

Measured across 12,132 stores.

Largest catalogues in Estonia

#StorePlatformLocationProducts
1Sparetospareto.comCustom—240,000
2Kavialkavial.eeWooCommerceTallinn29,145
3Avrupa Kitabeviavrupakitabevi.comShopifyTallinn25,000+
4Bestsellerbestseller.eeShopifyHaapsalu25,000+
5Danifabricsdanifabrics.comShopifyTallinn25,000+
6Full Linefullline.co.ukShopifyTallinn25,000+
7Full Linefullline.deShopifyTallinn25,000+
8Full Linefullline.frShopifyTallinn25,000+
9HappyMeFamilyhappymefamily.comShopifyTallinn25,000+
10JH Postcardsjhpostcards.comShopifySaru25,000+

The 10 largest catalogues of 16,737 stores. Ordered by catalogue size. Not a popularity ranking — the dataset holds no traffic or revenue figure.

Browse other countries

Neighbouring markets, comparable markets, and the two largest overall.

Sort
7 countries
United States2,190,928 storesUnited Kingdom565,872 storesGermany417,077 storesFrance347,947 storesRussia322,884 storesSerbia16,753 storesPhilippines15,878 stores

← All countries in the directory

Common questions about ecommerce in Estonia

How many ecommerce stores are there in Estonia?

16,737 live ecommerce stores in Estonia are tracked in the MyLeadFox dataset, making it the 59th largest of 140 markets measured.

How many WooCommerce stores are there in Estonia?

9,063 WooCommerce stores in Estonia are tracked in the dataset.

How many Shopify stores are there in Estonia?

2,186 Shopify stores in Estonia are tracked in the dataset.

Which ecommerce platform is most used in Estonia?

WooCommerce, on 54.2% of stores whose platform could be identified, ahead of Shopify at 13.1%.

How many Estonia ecommerce stores publish a contact email?

86.2% of Estonia stores where the field was measured publish a contact email, against a 75.3% median across all countries measured.

How fast are ecommerce sites in Estonia?

The median mobile Lighthouse performance score for Estonia stores is 61, against a 59 median across the 139 countries with enough measured stores to score.

Filter stores in Estonia by 100 fields

Everything on this page is one saved filter in the app — plus email, phone, apps and plugins, themes and revenue signals.

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