Directory
Ecommerce stores in Estonia
10,029 live stores, as of 14 August 2026.
Estonia has 10,029 live ecommerce stores in the MyLeadFox dataset, making it the 53rd largest of the 110 markets tracked.
WooCommerce leads with 53.9% of identified storefronts, ahead of Shopify at 12.0%. WooCommerce leads 71 of the 110 countries measured.
86.6% of stores publish a contact email, above the 74.4% median across all countries measured.
What stands out about Estonia
- Estonia has one of the highest rates of stores publishing a contact email — 86.6%, 4th highest of 110 countries measured.
Store platforms used in Estonia
Each platform below has its own breakdown page.
WooCommerce in Estonia
5,403 stores
- Kavialkavial.ee
- Puigarpuigar.ee
- IDA SISUSTUSPOOD & STUUDIO - Sisustustooted, lauad, toolid, valgustid, vaibadidastuudio.ee
- Arvutiromulaarvutiromula.ee
- Margipoodmargipood.ee
Shopify in Estonia
1,202 stores
- Full Linefullline.co.uk
- Full Linefullline.de
- Full Linefullline.fr
- HappyMeFamilyhappymefamily.com
- JH Postcardsjhpostcards.com
What the data shows about Estonia
Platform mix
- WooCommerce5,40353.9%
- Custom1,67516.7%
- Shopify1,20212.0%
- WordPress4534.5%
- PrestaShop2952.9%
- OpenCart2772.8%
Measured across 10,028 stores.
Storefront languages
- Estonian (ET)7,32673.0%
- English (EN)2,23722.3%
- Russian (RU)1171.2%
- French (FR)820.8%
- German (DE)600.6%
Measured across 10,029 stores.
Reachability
- Publish a contact email86.6%
8,658 of 9,997 measured
- Have a social presence66.4%
6,642 of 9,997 measured
- Run a multilingual storefront28.1%
2,809 of 9,997 measured
Site performance
Median Lighthouse mobile scores across 8,316 tested stores.
Most-used themes
- astra96812.6%
- hello-elementor3214.2%
- flatsome3084.0%
- woodmart2152.8%
- storefront1892.5%
- Divi1522.0%
Measured across 7,701 stores.
Largest catalogues in Estonia
| Store | Location | Products |
|---|---|---|
| Sparetospareto.com | — | 240,000 |
| Kavialkavial.ee | — | 29,145 |
| Full Linefullline.co.uk | Tallinn | 25,001 |
| Full Linefullline.de | Tallinn | 25,001 |
| Full Linefullline.fr | Tallinn | 25,001 |
Ordered by catalogue size. Not a popularity ranking — the dataset holds no traffic or revenue figure.
Browse other countries
Neighbouring markets, comparable markets, and the two largest overall.
Common questions about ecommerce in Estonia
How many ecommerce stores are there in Estonia?
10,029 live ecommerce stores in Estonia are tracked in the MyLeadFox dataset, making it the 53rd largest of 110 markets measured.
How many WooCommerce stores are there in Estonia?
5,403 WooCommerce stores in Estonia are tracked in the dataset.
How many Shopify stores are there in Estonia?
1,202 Shopify stores in Estonia are tracked in the dataset.
Which ecommerce platform is most used in Estonia?
WooCommerce, on 53.9% of stores whose platform could be identified, ahead of Shopify at 12.0%.
How many Estonia ecommerce stores publish a contact email?
86.6% of Estonia stores where the field was measured publish a contact email, against a 74.4% median across all countries measured.
How fast are ecommerce sites in Estonia?
The median mobile Lighthouse performance score for Estonia stores is 61, against a 59 median across the 110 countries with enough measured stores to score.
Filter stores in Estonia by 98 fields
Everything on this page is one saved filter in the app — plus email, phone, apps, themes and revenue signals.