Directory
Ecommerce stores in Serbia
9,385 live stores, as of 14 August 2026.
Serbia has 9,385 live ecommerce stores in the MyLeadFox dataset, making it the 55th largest of the 110 markets tracked.
WooCommerce leads with 64.1% of identified storefronts, ahead of Shopify at 8.5%. WooCommerce leads 71 of the 110 countries measured.
82.7% of stores publish a contact email, above the 74.4% median across all countries measured.
Store platforms used in Serbia
Each platform below has its own breakdown page.
WooCommerce in Serbia
6,016 stores
- Prodaja i nabavk svih vrsta ležajevapartex.rs
- Elektroluks Shopelektroluks-shop.rs
- Mob Storemob-store.rs
- Queen.rsqueen.rs
- Unix Timunixtim.rs
What the data shows about Serbia
Platform mix
- WooCommerce6,01664.1%
- Custom1,11111.8%
- Shopify8028.5%
- WordPress5545.9%
- OpenCart2662.8%
- Squarespace 71341.4%
Measured across 9,385 stores.
Storefront languages
- Serbian (SR)6,88173.3%
- English (EN)2,23723.8%
- Croatian (HR)1081.2%
- Bosnian (BS)760.8%
- Unknown250.3%
Measured across 9,385 stores.
Reachability
- Publish a contact email82.7%
7,714 of 9,329 measured
- Have a social presence69.3%
6,462 of 9,329 measured
- Run a multilingual storefront13.0%
1,210 of 9,329 measured
Site performance
Median Lighthouse mobile scores across 7,985 tested stores.
Most-used themes
- woodmart5987.9%
- astra5467.2%
- hello-elementor4035.3%
- flatsome2733.6%
- Divi2363.1%
- blocksy1972.6%
Measured across 7,609 stores.
Largest catalogues in Serbia
| Store | Products |
|---|---|
| Prodaja i nabavk svih vrsta ležajevapartex.rs | 68,028 |
| Elektroluks Shopelektroluks-shop.rs | 65,566 |
| Mob Storemob-store.rs | 40,973 |
| Queen.rsqueen.rs | 34,507 |
| Unix Timunixtim.rs | 27,295 |
Ordered by catalogue size. Not a popularity ranking — the dataset holds no traffic or revenue figure.
Browse other countries
Neighbouring markets, comparable markets, and the two largest overall.
Common questions about ecommerce in Serbia
How many ecommerce stores are there in Serbia?
9,385 live ecommerce stores in Serbia are tracked in the MyLeadFox dataset, making it the 55th largest of 110 markets measured.
How many WooCommerce stores are there in Serbia?
6,016 WooCommerce stores in Serbia are tracked in the dataset.
Which ecommerce platform is most used in Serbia?
WooCommerce, on 64.1% of stores whose platform could be identified, ahead of Shopify at 8.5%.
How many Serbia ecommerce stores publish a contact email?
82.7% of Serbia stores where the field was measured publish a contact email, against a 74.4% median across all countries measured.
How fast are ecommerce sites in Serbia?
The median mobile Lighthouse performance score for Serbia stores is 58, against a 59 median across the 110 countries with enough measured stores to score.
Filter stores in Serbia by 98 fields
Everything on this page is one saved filter in the app — plus email, phone, apps, themes and revenue signals.