Payments, pixels and tools
Tracking pixels by number of stores
10 tracking pixels used by at least 500 stores each, as of .
Ranked 1 to 10
| # | tracking pixel | Stores | Share of all stores |
|---|---|---|---|
| 1 | Google Analytics | 3,484,914 | 26.3% |
| 2 | Google Tag Manager | 2,497,398 | 18.9% |
| 3 | 1,753,125 | 13.2% | |
| 4 | Microsoft Clarity | 340,503 | 2.6% |
| 5 | TikTok | 228,616 | 1.7% |
| 6 | Hotjar | 137,757 | 1% |
| 7 | 125,467 | 0.9% | |
| 8 | Klaviyo | 55,547 | 0.4% |
| 9 | Snapchat | 28,174 | 0.2% |
| 10 | 26,231 | 0.2% |
Shares are of the 13,236,920 stores we hold. Every status is counted (live, coming soon, password-protected, offline, parked).
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